About Localization
Language service provider 101: How to choose the right one
Learn what language service providers can do for your business and how to choose the right one for your global expansion needs.
About Localization
What is Localization Software? / Localization Software 101
Localization software helps you reach more markets faster and with greater accuracy. Find out how to communicate with your target audience like a native.
Product
The role of linguistic assets in translation
Brands should strive to keep their linguistic assets updated to help enable translators to create high quality content.
About Localization
Four benchmarks to maximize your translation investment
Learn from the best practices and results of Smartling customers using their localization program dollars to get the highest return on investment.
About Localization
Going beyond site translation in new foreign market entry
When preparing for new foreign market entry, localization creates the best perception of your brand and maximizes opportunities. Learn tips and strategies here.
About Localization
The right way to do website localization: A complete guide
Website localization is vital if you have or want to build an international customer base. Here’s everything you need to know to make a success of the process.
About Localization
9 Best Game Localization Services in 2022
Localizing games requires a very specialized skill set. To start your localization project off right, here’s a list of the best game localization services.
About Localization
15 Tips to Boost App Downloads in New Markets
Developing an app is one task, but getting users to try it out can be a challenge. See 15 actionable tips to help you boost app downloads in a new market.
About Localization
The 4 Most Common International Business Strategies (+ Pros and Cons)
There’s no “right” way to expand your business internationally. We’re walking through the four most common international business strategies companies use, plus famous examples from companies like McDonald’s, Coca-Cola, Apple, Johnson & Johnson, and more.
About Localization
The Global Marketer's Expectation of Localization Teams
Here is an answer to how global marketers and localization teams can work collaboratively to build a stronger, more productive, global future together.
About Localization
Building a Global Strategy for Your Business
Want to expand your business internationally? A global strategy means building market dominance without sacrificing what makes your brand unique. See how successful companies focus on standardization to build market share and brand awareness worldwide.
About Localization
The Thermometer Model and What It Means for Localization
Smartling’s Director of Customer Success introduces the “Thermometer Model” framework coined by business professor Scott Galloway and discusses how it is relevant to brands’ localization efforts.
About Localization
What Is a Multi-Domestic Strategy? + 5 Examples
Entering new international markets can be challenging. With a local-first multi-domestic strategy, companies like Johnson and Johnson, Nestle, and Frito-Lay focus on creating smaller, country-specific brands to drive revenue.
About Localization
Our Team’s Favorite Translation Blogs and Publications [2021]
Want to learn more about translation, localization, and more? At Smartling, we’re a curious bunch — here’s where our team stays up-to-date on the latest industry news.
About Localization
Navigating Global Business and Localization Going Forward
As we move forward in a more digital-focused world, what will it mean for managing global content?
About Localization
How Investors Think About Global Growth
What do two venture capitalists think about global expansion? Caroline Xie from ICONIQ Capital and David Pakman from Venrock share their insights on international expansion and growth from their portfolio of companies.
About Localization
Why You Need a Localization Engineer
Localization engineers manage multiple aspects of the workflow, from internationalization to QA testing, that make localization possible.
About Localization
What is an International Strategy? + 5 Examples
Expanding a business across international borders looks different based on your goals and business model. An international strategy prioritizes centralized operations that makes companies like Moet and Chandon, Porsche, Red Bull, and Netflix so successful.
About Localization
What Is Translation Workflow Management?
What is translation workflow management? What solutions are available to help businesses efficiently manage the many workflows required for their translation and localization efforts? These questions and more are answered here.
About Localization
What Is a Transnational Strategy? + 5 Examples
Transnational strategies for global expansion combine the best of global integration with local responsiveness.
About Localization
Localization Services: What Do They Entail?
Localization services like Smartling give you everything you need to manage the entire process, from translations to turnkey language services and more. Here’s the top reasons brands like Pinterest, WeWork, DoorDash, Shopify, and more trust Smartling.
About Localization
What Is Online Translation Management?
What is online translation management? What are the benefits of using online cloud-based software when translating content for different markets? These questions and more are answered here.
About Localization
What is Content Localization Software? Localization 101
What is content localization? What solutions are available to help businesses manage their translation and localization needs? These questions and more are answered here.
About Localization
Translation Software 101: What is Website Translation Software?
What is website translation software? What solutions are available and how to choose the right one for your business? These questions and more answered here.
About Localization
Translation Management Systems 101: What is a TMS & How to Choose?
What is a translation management system (TMS)? What solutions are available and how can you choose the right one? These questions and more answered here.
About Localization
Translation Management 101: What is Translation Management?
What is translation management? What solutions are available and how to choose the right one? These questions and more answered here.
About Localization
Translation Management Software 101: What is a TMS & How to Choose?
What is translation management software (TMS)? What solutions are available and how can you choose the right one? These questions and more answered here.
About Localization
Press Play on Translation Management
Discover why buying a new translation management system will enable your team to drive greater revenue efficiency (and how to do it).
About Localization
The Top 4 Considerations You Need to Think About Before Translating For a New Market
Just like with any initiative, translation is an investment that'll require some critical planning for success.
About Localization
Translation Isn't Blind: We translate because...
Conventional wisdom tells us that translation expands reach; and reach drives revenue. During this episode, we cover how to reframe how you talk about translation internally through untold stories about why other businesses translate.
About Localization
Successful Localization Starts at Content Creation
Lay the foundation of localization in the beginning stages of any new content project.
About Localization
How to Sell Translation Internally
Tips to navigate you through the “buy-in” process
About Localization
Webinar: 10 Content Marketing Growth Hacks
Ready to growth hack your content marketing? In this webinar, Annette Obermeier, Smartling’s VP of Marketing joined Smart Insights to discuss her curated tips and tricks to get the most out of your content in 2020.
Product
Webinar: The Issues With Issues...and how to manage them!
Learn how to effectively manage your issues within Smartling's platform and communication and asset management best practices.
About Localization
How To Leverage Smartling For a Unified Strategy
Brands that are looking to localize their experiences and content benefit greatly from a unified strategy that enables centralized management of all projects across content types and devices.
About Localization
Webinar: Marie Kondo Your Localization Strategy
Learn the best practices and benefits of a centralized translation and localization strategy.
About Localization
Global Expansion Series: How To Translate Your Website or Application With a Modern TMS
💪 Set your brand up for global domination!
About Localization
Global Expansion Series: Your 101 Guide to Translation and Localization Software
Translation is your 🔑 to unlocking new audiences.
About Localization
Webinar: Global Campaigns, Local Relevance
Learn best practices from SiriusDecisions and Smartling for how you can better integrate regional/local input into your centralized content planning process.
About Localization
Global Expansion Series: Why Your Brand Should Strive To Reach New Audiences
Arm your brand with key market data and analysis on the global commerce landscape.
About Localization
Webinar: From Zero to Localization Hero
Learn how SumUp changed their content management approach by collaborating with Smartling and Contentful to help scale their global content.
Product
Smartling For Contentful
Manage content and experiences in any language easily with our Smartling connector for Contentful.
About Localization
Translation Software 101: What Is Translation Software?
Translation software empowers brands to deliver high quality content to a global audience at a rapid pace.
About Localization
What is the Localization Maturity Model, and How Do I Get to the Next Step?
Determine where your brand current stands in the Localization Maturity Model, and learn how to jump to the next step.
About Localization
How to Run a Translation Test to Evaluate Potential Language Service Providers
Here's how to run a translation test to ensure quality results before beginning your next localization project.
Product
Save Time and Money With Smartling's Translation Workflow Reports
Learn how to effectively leverage Smartling's most powerful metrics: Content Velocity and Content Change reports.
Product
Smartling's Guide to Creating an RFP
Indetify the elements of a solution most important to your business to determine the best option.
About Localization
How to Onboard With Smartling Within 30 Days (Webinar)
With Hilary Gronberg, Director of Customer Services
About Localization
The Ugly Truth About Localization (and 3 tips that will make you successful)
Join the conversation and learn from the experts: Globalization Veteran Patricia Sainz at SAS, and Ani Obermeier, VP of Marketing at Smartling, share the SAS journey as well as their favorite lessons and tips so you can avoid those common traps.
Today at Smartling
Five Reasons You Should Attend The Global Ready Translation Summit
Come celebrate the translators that help fuel global commerce at our one-day conference and book launch.
About Localization
Three Major Warning Signs You Waited Too Long to Buy a TMS
Feeling any of these major pain points? Then it might be time for a Translation Management System.
About Localization
10 Ways to Optimize Content for Easy Translation
How to draft your source content with translation in mind.
About Localization
10 Ways To Know Your Business is Ready For a Translation Management System
Some of the more common indicators that it might be time for your brand to adopt a TMS.
About Localization
The Complete Guide to Scaling Your Business With a TMS
Planning on expanding your brand into new markets? Smartling has you covered.
About Localization
Five Ways to Ramp Up Your Translation Quality
A closer look at how Smartling makes it easy to improve translation quality through the entire process.
About Localization
How Smartling Works
Looking to provide the best localized content possible? Here's how Smartling will help you do just that.
Today at Smartling
Smartling Named Top Translation Management Software in G2’s Summer 2019 Grid Report
Business solution review platform recognizes Smartling for outstanding customer satisfaction
Today at Smartling
Say Hello To The Dogs of Smartling
Behind the great people at Smartling are their great dogs. Get to know the team and their best friends.
About Localization
Conversational Marketing Strategies to Reach Everyone Now
By Adrian Cohn and Dave Gerhardt
About Localization
The Modern Marketer’s Guide to Global Content Creation
How to create international content to attract new customers
About Localization
How Translation and Transcreation Can Combine for a Better Experience
To express high level messaging and extend the brand’s emotional intent, you might want to consider a more refined type of localization: transcreation.
About Localization
Buy vs. Build – Why Localization Is Different
Companies tend to confront this build vs. buy dilemma in one of three ways.
About Localization
Translation: A Reliable Recipe for Business Growth
Learn how to shape a translation strategy that suits your audience and elevates your business.
About Localization
Translation: What, Why, Who, Where, When and How
Download this eBook to learn why translation matters to your business.
About Localization
5 Trends Shaping the Future of Global Marketing
Learn about the changes in the global landscape that are impacting businesses today.
About Localization
The Future of Global eCommerce
How retail brands are tailoring content and experiences to international audiences
About Localization
Create an Optimal User Experience for Global Website Visitors
Create an Optimal User Experience for Global Website Visitors
About Localization
The Translation Cost Category Most Companies Forget
The missing piece that causes costs to skyrocket.
About Localization
What’s the Value of Good Translation?
Localizing high-quality content supports your ability to close new deals, build relationships with customers, improve market penetration, and increase brand awareness.