Download eBook: 10 Strategies to Boost Translation Efficiency
Overview
Founded in 2013, Gate.io is a cryptocurrency exchange with 12 million users worldwide, nearly $5 billion in daily trading volume, and over 2,100 listed cryptocurrencies.
Gate.io's mission is to serve the blockchain industry by offering secure and reliable products and services to consumers and companies worldwide, with transparency, security, and integrity as their core values.
Find out more about how Gate.io optimizes translation speed, quality, and ROI.
Challenge
As Gate.io expanded its operations, the volume of content that needed to be translated also increased rapidly.
For instance, Gate.io's was continuously adding large volumes of content and they struggled to keep up with the growing number of languages needed to cater to their global user base.
The team realized that depending solely on manual work and human translation was no longer viable and started searching for a cost-effective and high-quality translation solution.
Gate.io was looking for a translation technology partner that can support them with:
- Building a future-proof translation strategy
- Market expansion
- Top linguists specializing in crypto
- Providing an unrivaled experience to global users in the crypto industry
Solution
In less than four months of partnering with Smartling, Gate.io translated over 15 million words, making their service and resources available in 16 languages.
The key to Gate.io’s translation success was translation mix optimization, a process of identifying which types of content would benefit from human translation and which can be translated quickly and cost-effectively using machine translation.
They were able to assign their content to human translation, machine translation, or machine translation post-editing based on each content’s significance, urgency, and level of specialization.
By achieving an optimal balance between Smartling Language Services and Machine Translation Hub, Gate.io accelerated the translation process while achieving higher quality translations and generating a significant return on their localization investment.
Gate.io has experienced a 99.7% on-time delivery rate with Smartling Language Services, and the turnaround time for long-form content has been reduced from days to minutes. Internal reviewers have achieved an average of 0.6% edit rate for their translated text across 18 locales in 2022, and over $238,000 has been saved in translation costs by using translation memory to store and reuse content.
Thanks to the collaboration with Smartling, Gate.io has made remarkable progress toward its new market expansion goals.
Improve the efficiency of your global expansion
Looking to replicate Gate.io's success in optimizing translation speed, quality, and ROI? Download Smartling’s comprehensive guide to translation efficiency below to learn 10 strategies to enhance your translation efforts for maximum impact.
